Pien Shyu
Pien Shyu is a designer + artist crafting visual systems 
& digital experiences. Her works explore 
design/tech/interactivity/images & human.
She is based in NYC.

 [“P-Yehn”   “Shooooo”]
Resume / CV
Archives + More

Email
Instagram
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Selected  Works
 Web Design + Dev Digital Experiences 00    Josephine
01     The Institute of Fine Arts, New York University Official Website 
02    The Beatrice Email 
03    Lost and Found
04    Untitled_Room_1 
05    Jon Alexander  
 Brand System Graphics  Visual Design  Zine 00    Syst’aime 
01     TRESI 
02    MUGUANG STUDIO
03    AMEOBA
04    Collecting Memories: Floating in the Air
05    The City is Whispering When You Listen Closely
06    How To Preserve A Body


Work Experience
Designer
Ashe Design Haus | Oct 2025 - Present
- Developed logos and complete brand identity systems, from concept exploration to finalized guidelines
- Developed UI layouts and wireframes that translate brand identity into intuitive digital experiences
- Produced export-ready brand asset packages for internal teams and client delivery
- Designed internal agency assets, ensuring consistent visual language across presentations and documents

Web Designer + Front-End Developer
Institute of Fine Arts, NYU | Oct 2024 - Aug 2025
- Redesigned/developed the official website with Custom HTML/CSS/JavaScript
- Built Modular UI Components and integrated GSAP Animations
- Maintained IFA’s Brand Consistency on digital platforms

Social Media Director
Oral.pub | Feb - Jul 2025
- Planned Social Media Strategies for Oral.pub social platforms
- Created Motion Graphic Assets and Content for website launches
- Optimized social platform engagement to support growth and community development

Graphic Designer + Web Assistant
Stern Berkley Center for Entrepreneurship, NYU | May - Aug 2024
- Designed Brand Identity Assets for center-wide use across digital and print media
- Created Visual Identity for the annual Entrepreneurs Challenge
- Redesigned responsive UI for the official website using WordPress

Brand Design Intern
ReflexGroup | Jul - Sep 2024
- Supported execution across Print, Digital, and OOH Materials for Boucheron’s NYC flagship store launch
- Developed creative concepts and designed visual assets for Tory Burch’s fragrance campaign
- Created brand identity assets for Four Seasons Hotel, ensuring consistency across digital and print applications
Education
Tisch School of The Arts, New York University
Master of Professional Studies | Sep 2023 - May 2025
Interactive Telecommunications Program (ITP)

National Taiwan University of Science & Technology
Bachelor of Design | Sep 2018 - Jun 2022
Graphic Design & Interaction Design

Exhibition + Recognition
LUME MEDIUM INTERVIEW (2025)

JOSEPHINE (2025)
NYU ITP Thesis Presentation, New York, New York
Web Tool, Tech & Society, Culture

SYST’AIME (2022)
Red Dot Design Award: Brand and Communication Design 2022
Visual Communications Design, Print, Journalism

The City is Whispering if You Listen Closely (2024)
A Space Gallery, Brooklyn, New York
Photography, Image Interaction

Lost and Found (2024)
ITP/IMA Spring Show, Brooklyn, New York
Web Art, Community, Interaction Design

Solo Pong (2023)
ITP/IMA Winter Show, Brooklyn, New York
Installation, Physical Computing, Tech & Humanity